What Place Does Pleasure Have in an Emergency?

Orange flowers grow from black charred wood

If you live anywhere on the west coast, chances are you are or were close to a fire or socked in with smoke. To our nervous system, this is an emergency. Being afraid or uneasy is an appropriate response to these conditions. We are evolutionarily hardwired to engage with (fight), run away from (flee), or disassociate from (freeze) threats, and fires and smoke are most definitely threats to our survival.

However, at this very moment most likely you are somewhat OK, otherwise you probably wouldn’t be reading this. While you might know that intellectually, your body could still be on high alert. How do you tell your body that despite these dangerous conditions, you are OK?

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Temporary Store Closure & How You Can Help

By now, we know that the threat of COVID-19 to our community is both real and imminent. To do our part to protect our community and our employees, we have decided to temporarily close our doors to the public. By closing our doors, we hope to protect not only our employees, but the most vulnerable…

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2-Minute Lube Crash Course

A white background with the text "As You Like It's Guide to Lube."

Lube is one of the essentials for a healthy and pleasurable sex life! And the lube you choose can unbelievably enhance your play, or ruin the moment entirely.

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The Often-Overlooked Wand

The Often-Overlooked Wand Back in the day, your option for a good vibrator was limited. To one side was a cheap, pointed plastic tube you’d pop a couple of D sized batteries into (which ALWAYS rattled loudly after a bit). It just screamed THIS IS A VIBRATOR Y’ALL. The plastic tube was the ultimate first…

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